Unguilty PleasuresHAVE A BITE 2015
Have a Bite 32 is a comprehensive campaign designed to highlight the best places to eat and drink in 4 of Poland’s biggest cities. The initiative includes a meticulously curated printed guide, an interactive online map, and an engaging social media campaign.
AboutI played a pivotal role in this project, overseeing the strategy, art direction, and overall management of the campaign. My responsibilities extended to designing the printed guide, ensuring it effectively communicated our vision and provided valuable information to the audience.
This multi-faceted approach aimed to create a cohesive and immersive experience for food enthusiasts, tourists, and locals alike, drawing attention to the city's culinary gems.
Audience
The campaign targets three groups who are already interested in the local food culture for different reasons.
On-line campaignThe online guide is dedicated to residents and Polish tourists. All online content, including the website and social media, is in Polish. The online campaign reached 100k article views and 150k reach in social media. Distribution was primarily based on paid social media campaigns and a cross-sharing model between participants and partners.
PrintThe printed guide was dedicated to foreign tourists and expats. It has a circulation of 20,000 copies per city in three major Polish cities. Distribution focused on 32 participating venues such as: hotels and apartments, airports and train stations, and museums and galleries.